5 Questions Before Creating Your First Blog Post

In order to create a successful blog post, we must be aware about four major background facts:

  • What is the niche of the website, where the blog would be published
  • Who are our targeted audience
  • The major pain points of our targeted audience
  • The desired outcome we wish to achieve from that blog post

In order to create a successful blog post, we must be aware about four major background facts:

  • What is the niche of the website, where the blog would be published
  • Who are our targeted audience
  • The major pain points of our targeted audience
  • The desired outcome we wish to achieve from that blog post

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Assuming that I need to create a blog post for a Canadian website, which sells diamond jewelry; these would be my answers:

  • Niche: Lifestyle, luxury
  • Targeted Audience: Internet users who are self-dependent, rich, have a taste for class, having large disposable income, not afraid to purchase expensive goods online. 80% would be women, and 20% men.
  • Pain points: Less time to spend on shopping; need to satisfy their urge for luxury, class; need to please someone important, while not appearing too arrogant.
  • Desired Outcome: The reader subscribes to our news letter, and purchase a product from our website, rank for our targeted keywords

There are infinite ways to create a 500 worded blog post, in any niche. However, in order to simplify the process, I normally use this 5 question strategy:

Why

What

Where

When

How

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Every question can generate thousands of blog post ideas. Taking the example of the diamond jewelry business, some ideas can be:

Why: Why diamond; why pleasing someone important in your life is crucial for a happy relationship; why should a rich husband always buy diamonds as gift?

What: History of diamond industry; current market stats, figures, What is happiness, What does it mean to make someone happy?

Where: Where can you buy the best raw diamonds, Where are major diamond mines, Where can you find world’s largest diamond?

When: We can use the current time to generate content ideas. Example Christmas, New year, Thanksgiving

How: How to identify genuine diamond (a mini-series can be developed on this), How to choose the best diamond, “Diamond Shopping Guide”, How to bargain in an off-line diamond purchase?

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