An Article is usually an in-depth, insightful piece of content, written in the second or third person. It can have lots of data points, analyses and reports to support the objective. An ideal article should be atleast 500-1000 words.
An Article is usually an in-depth, insightful piece of content, written in the second or third person. It can have lots of data points, analyses and reports to support the objective. An ideal article should be atleast 500-1000 words.
A Blog on the other hand is more of opinion based content, written in first person. A blog can or cannot have data and insights, and must be written to give an overview of a subject, which is easily digestible by an average reader. Best blogs are those which are within 350-500 words. Image and interesting title are one of the most important aspects of a blog.
Newsletters are short, crispy summary of a particular campaign/news, which we can share via emails. It can be text based, or HTML based, using which we can insert low-weight images as well. Normally, 50-80 words are recommended for a newsletter. A brilliant title is a must-have for this type of content.
White-Papers are lengthy, subjective, and detailed explanation of a topic or research work, written in 2nd or 3rd person. A typical white paper should have atleast 3000 words, and powered with images, data charts, and references for proving its genuineness. It should provide in-depth, logical and powerful arguments to support or reject a subject, and should be fair in its arguments.