While launching Jio, Mukesh Ambani had termed the company as world’s largest startup.
And this startup has set the records on fire within the first month itself.
Officially launched on September 5th, Reliance Jio has acquired 1.6 crore new customers within the first 26 days. This means that Jio was able to acquire 427 customers per minute to achieve this feat.
In a press statement issued by the company, they have claimed that the rate of growth attained by them has beaten world’s largest tech startups such as Facebook, WhatsApp and Skype in user acquisition.
Mukesh Ambani, Chairman of Reliance Industries, the parent company of Reliance Jio, said in a statement: “We are delighted and humbled by the overwhelming response across India to the Jio Welcome Offer. Jio is built to empower every Indian with the power of data,”
Claiming the title of World’s fastest growing startup, he said, “Jio has achieved this growth faster than any other telecom operator or start-up in the world, including the likes of Facebook, WhatsApp and Skype..”
Interestingly, Facebook took 1152 days to reach 20 million users, while Twitter consumed 1035 days to for the same. Google+ claimed to reach 20 million new users within 24 days, as they converted all Gmail accounts into Google+ by default.
Jio has ambitiously declared that they plan to acquire 25 crore new customers by the end of 2016. If they keep on expanding at the rate of 6,15,284 customers per day (which they claim to have achieved in 26 days), then they can have more than 6 crore new customers by the time December ends.
Just to give a perspective: Bharti Airtel, which is India’s #1 telecom operator passed 25 crore user base in March this year, and they have been operational for 20+ years now.
How Did Reliance Jio Acquired 1.6 Crore Customers In 26 Days?
As per the press release issued by the company, their decision to enable paper-less, Aadhaar based verification system across 3100 cities and towns across India has helped them immensely to acquire new customers at a faster rate than any other company in this sector.
The statement said, “This (Aadhaar based e-verification) enables the customer to complete the SIM activation process in a matter of minutes, with only his or her Aadhaar number. This process will be extended across the country and fully stabilised for satisfactory on-boarding experience in the next few weeks,”
Besides the main USP is, of course, free voice, and free data which Jio has been offering for all customers till December, 2016. Most of the new customers are already existing mobile users, who have opted for Jio’s Welcome offer to test waters.
It would be really interesting to watch how many customers would Jio retain after the Welcome Offer ends. That would be the main test of the services provided by Jio.